If you're a business owner, your website should be easy to use. Not only should navigation be a breeze for the average user, but it's equally important for information to be accessible. For reasons such as these, FAQ pages matter. The details that they have to provide is invaluable, not only for educational purposes but the sake of Long Island SEO. Here are a few do's and don'ts that will help you develop your website's own FAQ section.
According to reputable authorities on marketing, www.fishbat.com included, FAQ pages should include text and images alike. While written copy will help provide specific details, images will help users visualize what they're looking for. When this happens, they will have their questions answered more thoroughly. This is just one of the many ways that FAQ pages should be developed, regardless of what's being sold or provided.
Another rule to follow, when it comes to developing FAQ pages, is to ensure that the most important questions are listed first. From there, questions should be listed in descending importance. After all, you should want your users to spend as little time on your FAQ page as possible. When they find the information that they're looking for in quick fashion, their experience on your site becomes that much more positive.
There are a few things to avoid in the FAQ page creation process, though, starting with an overreliance on keywords. To say that keyword stuffing is problematic to SEO would be an understatement, as it can hurt your rankings in the long term. Relevant terms should be included in your content, but only in spots where they appear to be natural. Furthermore, you don't want them to take up the bulk of your FAQ page real estate. Rich, user-focused content should be the priority.
Lastly, it's vital to keep the language of your FAQ page as general as possible. After all, you want as many people as possible to find the information they need without having to contact you. This is the main reason why this page is created in the first place, so keep any industry jargon by the wayside. It will make your content easier to consume, not to mention more invaluable, which can go a long way from an SEO standpoint as well.
According to reputable authorities on marketing, www.fishbat.com included, FAQ pages should include text and images alike. While written copy will help provide specific details, images will help users visualize what they're looking for. When this happens, they will have their questions answered more thoroughly. This is just one of the many ways that FAQ pages should be developed, regardless of what's being sold or provided.
Another rule to follow, when it comes to developing FAQ pages, is to ensure that the most important questions are listed first. From there, questions should be listed in descending importance. After all, you should want your users to spend as little time on your FAQ page as possible. When they find the information that they're looking for in quick fashion, their experience on your site becomes that much more positive.
There are a few things to avoid in the FAQ page creation process, though, starting with an overreliance on keywords. To say that keyword stuffing is problematic to SEO would be an understatement, as it can hurt your rankings in the long term. Relevant terms should be included in your content, but only in spots where they appear to be natural. Furthermore, you don't want them to take up the bulk of your FAQ page real estate. Rich, user-focused content should be the priority.
Lastly, it's vital to keep the language of your FAQ page as general as possible. After all, you want as many people as possible to find the information they need without having to contact you. This is the main reason why this page is created in the first place, so keep any industry jargon by the wayside. It will make your content easier to consume, not to mention more invaluable, which can go a long way from an SEO standpoint as well.
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