Why Do Long Island SEO Companies Use Redirects?

By Arthur Williams

Whether you're involved in search engine optimization or web design, chances are that you're at least somewhat familiar with redirects. If not, these are when links on websites lead individuals to entirely different pages. This is a common Long Island SEO approach that is necessary if sites are to be modified in the future. Redirects hold ample value, to say the least, and here are a few reasons why this is the case.

When it comes to the importance of redirects, it's important to note that they are often when pages are taken down. However, the links that direct people to said pages will remain, which runs the risk of a Long Island SEO problem known as 404 errors. With that said, these can be minimized if visitors are directed to other subpages. Such an endeavor can be carried out with ease if you hire a reputable name such as fishbat.com.

Next, redirects might be used if sites have to move to new domains. Rebranding is just one of the possible reasons why this might be done, but the fact remains that all the internal pages must carry out. Redirects go a long way in this respect, as they will be able to retain content. This will be able to keep SEO progress on track, seeing as how none of the content in question has been lost or altered during the process.

A web designer or business owner may want to modify their URLs, too. You might see this as a strange move, but it's actually more common than you might think. With search engines placing more emphasis on sites with shorter URLs, this is a solid step to take. Not only will this make sites easier to access, but they will be able to rank higher as well. Just make sure that redirects are used wherever necessary.

Now that you understand a few reasons as to why redirects are implemented, it's important to note what can happen if these aren't incorporated. One of the possibilities to make note of is a decrease in search engine rankings. After all, if a website doesn't perform across all fronts, it won't be given as much weight by Google and other search engines. For this reason alone, you should consult an SEO specialist to help with redirects.

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