By Arthur Williams


One of the biggest challenges of owning a business, especially in the competitive digital age we live in today, is ranking on a variety of search engines. This endeavor becomes especially complicated when you bring social media into the mix. No matter how much time you've put into marketing yourself on Facebook, Instagram and a slew of other networking platforms, this doesn't guarantee results. The following social media ranking tips will provide the boost you need.

One of the most important things to know about getting your social presence to rank - and companies like fishbat will agree - is that content is the name of the game. If you have a company page on Facebook, simply creating it and leaving it alone won't do. It has to be consistently updated with posts that not only speak about your brand but industry-related topics as well. The more content you add, the better your chances are of ranking.

Another way to rank from a social standpoint is by engaging those that interact with your page. For example, if a previous customer leaves a comment on a post you made, you should respond. You can do so by either giving a simple "thank you" or providing additional information to a query they made. Networking is part and parcel to social media at large, which means that keeping conversations going is the name of the game. The impact that it can have on SEO is undeniable, too.

It's also worthwhile to incorporate various types of media in the aforementioned content. The reason for this is that such media as photos and videos can be optimized with tags, which makes them easier to find. Search engines enjoy content of various types, so don't stick solely to lengthy word posts. By adding more visual elements, provided they're relevant to your brand, your social media presence and SEO efforts will improve.

When it comes to getting your social presence ranking, SEO plays a pivotal role. These are just a few ways to make this dream a reality, but it's important to understand the long-term mindset that's required. If your goal is to rank online, it has to be pursued over the course of time. For those that are willing to put in the work, not to mention remain committed to the cause, you'll be pleasantly surprised by the results.




About the Author:



Axact

Money Making

I am passionate about educating university students about money and careers, and have been doing so since 2007. I see the same confusion and mistakes being replicated every year. The way I help is through Save the Student. I'm always on the look out for new contributors, so get in touch if you're wanting to get involved! Aside from the site, my main interests are travelling, writing, photography, webdesign, sailing, football and cycling.

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