By Rob Sutter


No matter how talented of a writer you pride yourself on being, views aren't guaranteed. This is especially true on widely used sites like LinkedIn, where your content is likely to get lost in the shuffle among other published articles. Despite this, there are ways to improve your engagement so that more people see what you have to bring to the table. Here are some of the best tips that those in Long Island advertising can provide.

One of the ways to improve your LinkedIn content engagement is by focusing on a variety of topics. Just because you work in a specific industry doesn't mean that your articles have to be rigid. You can focus on different stories that tie back to your professional life, whether it's a failure you suffered early on, some of your favorite publications, or what have you. Variety is the spice of life, so make it a prominent aspect of your LinkedIn content, too.

Even if you have solid content to publish, this alone won't lead to views and engagement. To ensure results, make note of when your content goes live. If you were to publish an article during an early Monday morning, you may not have as many people reading since it's early in the week and they aren't as attentive. However, if you target the middle of the week for posting, your chances of reaching people will increase.

Finally, stay engaged with your fellow connections. Perhaps the reason why your connections aren't reading your work is that they don't know it exists. One of the ways to correct this is by seeing what they've been up to. If they recently posted status updates or shared articles, leave your thoughts in the form of comments. LinkedIn is a form of social media, after all, so ultimately networking is the name of the game.

As you can see, there are many ways to improve your engagement on LinkedIn from a content standpoint. There's a good chance that you have numerous ideas that you'd like to publish, so you should know how to get the most out of them. Follow steps like the ones discussed earlier for maximum benefit. Not only will you attract more eyes, but it's possible that they will want to connect with you, thereby increasing the possibility of developing business relationships.




About the Author:



Axact

Money Making

I am passionate about educating university students about money and careers, and have been doing so since 2007. I see the same confusion and mistakes being replicated every year. The way I help is through Save the Student. I'm always on the look out for new contributors, so get in touch if you're wanting to get involved! Aside from the site, my main interests are travelling, writing, photography, webdesign, sailing, football and cycling.

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