The Super Bowl has long since passed and regardless of where you stand in terms of teams, there's no denying the fact that businesses have brought out their best ads for this show. Given the fact that this game is one of the most-watched events in television, advertising space is invaluable. What makes these ads stand out, though? Here are some of the most important points that Internet marketing companies can shed light on.
One of the most important details to consider, when creating a Super Bowl ad or commercial, is uniqueness. How likely is it that a viewer will remember your brand once the game has wrapped up? M&Ms recognized this earlier this year, putting out a commercial that featured long-time funnyman Danny DeVito. The result was a funny commercial for the candy. This is one of the best examples that names like www.fishbat.com can draw attention to.
Another reason why Super Bowl ads stand out, though not necessary in all cases, is the utilization of celebrities. When people see those in ads that they've seen in movies or TV, chances are that they will be more interested to watch, even if the products being displayed aren't relevant to them. Peter Dinklage lip-synching to a Busta Rhymes song, for example, played to the actor's comedic talents. It also helped to create a memorable commercial during the game.
While the features discussed earlier are important, what's even more vital is the utilization of digital media. This should come as no surprise given the Internet age that we live in, so it's important to use as many platforms as possible. You can put your ads and commercials on YouTube, prior to the Super Bowl, so that you can create more interest. Make sure that they're shared across social media, too, so that you reach the maximum number of potential customers.
As you can see, there are numerous factors that go into building an ad or commercial for the Super Bowl. While the publicity of such an event is undeniable, it's important to account for the costs. It's been reported that a single 30-second commercial during this event can exceed $5 million. To say that this is a high price would be an understatement, but if you have the means to cover this, you stand the chance of reaching millions upon millions of people.
One of the most important details to consider, when creating a Super Bowl ad or commercial, is uniqueness. How likely is it that a viewer will remember your brand once the game has wrapped up? M&Ms recognized this earlier this year, putting out a commercial that featured long-time funnyman Danny DeVito. The result was a funny commercial for the candy. This is one of the best examples that names like www.fishbat.com can draw attention to.
Another reason why Super Bowl ads stand out, though not necessary in all cases, is the utilization of celebrities. When people see those in ads that they've seen in movies or TV, chances are that they will be more interested to watch, even if the products being displayed aren't relevant to them. Peter Dinklage lip-synching to a Busta Rhymes song, for example, played to the actor's comedic talents. It also helped to create a memorable commercial during the game.
While the features discussed earlier are important, what's even more vital is the utilization of digital media. This should come as no surprise given the Internet age that we live in, so it's important to use as many platforms as possible. You can put your ads and commercials on YouTube, prior to the Super Bowl, so that you can create more interest. Make sure that they're shared across social media, too, so that you reach the maximum number of potential customers.
As you can see, there are numerous factors that go into building an ad or commercial for the Super Bowl. While the publicity of such an event is undeniable, it's important to account for the costs. It's been reported that a single 30-second commercial during this event can exceed $5 million. To say that this is a high price would be an understatement, but if you have the means to cover this, you stand the chance of reaching millions upon millions of people.
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If you would care to employ an Internet marketing company, please contact fishbat for information.. Free reprint available from: Why Super Bowl Ads Are Successful In The Eyes Of Internet Marketing Companies.
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