By Arthur Williams


Compression, for those not in the know, is the process by which files are reduced in terms of size. This doesn't necessarily mean that they're smaller or easier to see, but instead minimal in regard to how much bandwidth they take up. As you may already know, this process is vital for web design companies. However, if you're looking for specifics on the matter, here are 3 things that must be known about compression.

Compression matters for a number of reasons, chief among them the idea of performance. If you're on a website and it runs smoothly, chances are that you'll stick more often than you would if its performance constantly stuttered. The latter tends to be the result of a lack of compression, which reputable authorities like Lounge Lizard can work to correct. From there, performance can improve. The best website design companies can tell you the same.

Did you know that compression goes hand-in-hand with search engine optimization, too? It's important to be aware of this, since SEO is ultimately what dictates how well a site ranks for different terms. However, if your website doesn't perform to the level that it should, it won't matter how good your content is. Fortunately, compression often improves performance, which can result in better results, not only on Google but other search engines to boot.

Perhaps one of the most important things to know about compression is that it doesn't exactly hinder visual quality. Yes, compression will result in smaller file sizes, which is the ultimate goal of the process in question. However, the fact that this can be done without making images pixelated or videos fuzzy makes it all the more worthwhile. It's a process that web designers should consider for this reason alone.

These are just 3 things that can be learned about compression, as it relates to web design, but there's no denying the fact that it matters all the same. In fact, without this process set in place, it's unlikely that websites will perform to the degrees that they should. If a site takes long to load or has assets that simply won't show up at all, chances are that a lack of compression is to blame. Fortunately, it's an endeavor that can be carried out with relative ease.




About the Author:



Axact

Money Making

I am passionate about educating university students about money and careers, and have been doing so since 2007. I see the same confusion and mistakes being replicated every year. The way I help is through Save the Student. I'm always on the look out for new contributors, so get in touch if you're wanting to get involved! Aside from the site, my main interests are travelling, writing, photography, webdesign, sailing, football and cycling.

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