By Betty Stewart


There are many different ways to reach potential buyers. They include traditional marketing through television, newspaper, and magazine. In the last decade, reaching consumers through social media, search engine marketing, and other means since many consumers use their mobile devices to stay connected now more than ever. These digital marketing means are ever increasing in importance and email is still considered one of the most effective methods. To buy email lists has both risk and reward.

There are many companies that sell a targeted catalog of emails based on several factors. Selecting the specific type of interests that customers have is a high priority. To send out emails without knowing the recipients will have an interest is a waste of time and may have dire consequences. Some providers will block or ban emails from a domain that is known to spam. This is why it is crucial to know your best audience and what interests them. You will have a higher response and sales rate and less of a chance of being banned.

The top lists cost money. Since this is the future of your sales, it is important to set a reasonable budget just like you would any marketing campaign. Going cheap in this area may result in old or outdated lists that have bad addresses. The time you spend sending out content to defunct addresses and filtering them out will be money wasted. Get a good list to get a good response.

You should get a promise of good addresses. Many of the companies may offer some type of promise, but you need to be sure you get one before spending the money. If the emails are invalid, you would suffer the consequences of being banned or having your account locked by your own provider.

Money back is a rare offer. Most companies do not offer a money back because they are selling a digital product. It would be easy for a customer to claim one thing and then use the list after receiving a refund. In most cases, they will offer to replace the bad emails with newer, more recently verified ones that will provide a better return. The lists can't be expected to be 100% perfect, but they will work with you so you get your money's worth.

Get all the information you can. Many of the offers will just sell the emails, however, it is better if you can get full details of the customers. After all, you're trying to get them to be your customers now. Their name and even phone number is usually collected and can be used to make contact in various ways. You can also use this information to personalize your contacts.

Test a sample to be sure it is good. Negotiate a small sample and call them to verify their addresses. You can also send a test marketing campaign to just a few to see how they respond and if any bounce back. This type of test is best done on an address that is not associated with your main domain to avoid getting banned if there are bogus emails involved.

High-quality content is the key to having a successful marketing campaign. The addresses that you sent it too are also important. They should be targeted to be sure the audience will be responsive. But if the content you send is not compelling, the addresses won't matter nearly as much.




About the Author:



Axact

Money Making

I am passionate about educating university students about money and careers, and have been doing so since 2007. I see the same confusion and mistakes being replicated every year. The way I help is through Save the Student. I'm always on the look out for new contributors, so get in touch if you're wanting to get involved! Aside from the site, my main interests are travelling, writing, photography, webdesign, sailing, football and cycling.

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